Plain-language writing for small business owners trying to make sense of a website that does its job.

Short answer: yes. But not for the reasons most web designers will tell you. The typical pitch goes something like this: "You need a website because…
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You search your own business on Google and you're nowhere. Then you search your competitor, the one who does the same work as you, maybe not even as…
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You fix furnaces for a living. You're not thinking about websites. But here's what happens every day in the Treasure Valley: someone's heat goes out…
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