Notes on web design, local search, and getting found.
Plain-language writing for small business owners trying to make sense of a website that does its job.
DIY Website Builders vs Hiring Someone: An Honest Comparison
If you're looking into getting a website for your business, your first instinct is probably to just build it yourself. Wix, Squarespace, GoDaddy. The…
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SEO vs AEO: What Small Businesses Need to Know in 2026
Something changed in the last two years that most small business owners haven't caught up to yet. People aren't just Googling anymore. They're asking…
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What Every Restaurant Website Actually Needs (and What to Skip)
Restaurants are different from most small businesses. People don't research you for weeks before deciding. They check your website while they're…
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Why Landscapers Lose Jobs to Competitors With Better Websites
Landscaping is a visual business. Your work speaks for itself, but only if people can see it. The problem is that most landscaping companies in the…
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How to Get More Google Reviews Without Being Annoying About It
You know reviews matter. You've probably Googled a business yourself and skipped the one with 2 reviews in favor of the one with 47. Everyone does…
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Does Your Boise Business Need a Website?
Short answer: yes. But not for the reasons most web designers will tell you. The typical pitch goes something like this: "You need a website because…
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Why Your Competitors Outrank You on Google
You search your own business on Google and you're nowhere. Then you search your competitor, the one who does the same work as you, maybe not even as…
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What HVAC Websites Need to Convert Calls
You fix furnaces for a living. You're not thinking about websites. But here's what happens every day in the Treasure Valley: someone's heat goes out…
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