Case Study
Crystal Howard Mortgage
IndustryMortgage & Finance
LocationGarden City, Idaho
ServicesWeb Design · Copywriting · SEO · Hosting
Live Sitecrystalhowardmortgage.com
The Challenge
A luxury and new construction mortgage specialist needed a site that positioned her as a high-end expert, not a generic loan officer. The site had to speak to jumbo loan buyers, builders, and self-employed borrowers with complex financial situations — audiences that won't engage with template-driven, brokerage-issued sites.
The Solution
A multi-page site with dedicated landing pages for each specialty: jumbo loans, construction financing, builder programs, renovation loans, and bank statement loans. Professional copywriting tailored to high-value borrowers, paired with a clean visual identity that communicates competence and trust before the first scroll.
Key Features
What's on the page.
- 6+ specialty landing pages (jumbo, construction, builder, renovation, bank statement, relocation)
- Mortgage application integration (Fairway)
- Builder partner section
- Idaho relocation guide
- Blog section for ongoing content
- SEO-optimized for Idaho mortgage keywords
- NMLS compliance built into the footer and disclosures
- Mobile-responsive across every page
Ready to build something like this?
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